Branding and Identity
Lesson:
Watch these videos to learn about creating a strong brand identity and the importance of branding for startups.
How to create a great brand name
What Is Branding? 4 Minute Crash Course.
Project Description:
Brand Name Brainstorming Game. This activity encourages creativity and helps you think critically about your brand identity, ultimately leading to a memorable and impactful brand name for your mock start-up.
Instructions:
- Set a timer for 15-20 minutes.
- Write down the name of your mock start-up at the top of a blank sheet of paper or document.
- Start the timer and begin brainstorming as many brand name ideas as you can think of related to your start-up.
- Be creative and think outside the box, using words, phrases, or combinations that reflect your start-up’s values, products, or target audience.
- If you get stuck, use a list of random words or prompts to spark new ideas.
- After the timer goes off, review your list and circle any names that stand out to you.
- Narrow down your list to your top three favorite brand names.
- Share your top three names with a friend or family member and ask for their feedback.
- Choose the brand name that resonates most with you and best represents your mock start-up.