Startup Course: Week 19

Creating a Campaign

Lesson:

Watch this video where Dave defines marketing campaigns. By exemplifying Disney’s recent marketing campaign for the opening of Pandora, the world of Avatar, Dave showcases how effective marketing campaigns can positively affect your business.

What Is A Marketing Campaign? – Marketing Moment

Project Description:

Watch the DHL E-Commerce Campaign video first to get inspiration for your project. After that proceed to the Storyboard video to learn more about what is a storyboard and how creating one can help you in creating a story for a marketing campaign.

DHL E-Commerce Campaign | Keep up with the clicks 

https://www.youtube.com/watch?v=TnSN42BgT94

Storyboard Creator by Canva 

Instructions:

  1. Define Your Story: Think of your marketing campaign as a story with a beginning, middle, and end. What is the message you want to convey? How will you engage your audience?
  2. Create Your Storyboard: Divide a piece of paper or use a Canva template to create for each part of your story (e.g., introduction, main content, call to action).
  3. Sketch Your Scenes: Sketch out each scene of your marketing campaign, including visuals, text, and any interactive elements.
  4. Add Details: Write a brief description of each scene, including the purpose of the scene, the message you want to convey, and any specific details or instructions.
  5. Arrange Your Scenes: Arrange your scenes in chronological order on your storyboard, creating a visual timeline of your marketing campaign.
  6. Review and Revise: Step back and review your storyboard as a whole. Does it flow logically? Is the message clear and compelling? Make any revisions or adjustments as needed.
  7. Present Your Storyboard: Share your storyboard with a friend, family member, or teacher, explaining your marketing campaign and how each scene contributes to the overall story.
  8. Reflect on Your Storyboard: Reflect on the process of creating your storyboard. Did it help you understand the key components of a marketing campaign? How could you apply this approach to future marketing efforts?