Marketing Strategies
Lesson:
Know About Marketing In 10 Minutes
How to Create a Marketing Plan | Step-by-Step Guide
Project Description:
If your brand was an animal, what animal would it be and why? How does this animal’s characteristics reflect your brand’s values and identity?
Choose one of the following animals examples or create your own:
Lion (Strength and Leadership): A brand that values strength and leadership might choose a lion as its symbol. The lion’s majestic mane and powerful presence convey a sense of authority and dominance, reflecting the brand’s leadership in its industry.
Dolphin (Friendliness and Playfulness): A brand that wants to convey friendliness and playfulness might associate itself with dolphins. Dolphins are known for their playful behavior and friendly interactions, which can reflect a brand that values positive experiences and relationships with customers.
Eagle (Vision and Excellence): An eagle symbolizes vision and excellence, making it a fitting representation for a brand that strives for high standards and forward-thinking ideas. The eagle’s keen eyesight and ability to soar to great heights symbolize the brand’s commitment to excellence and innovation.
Butterfly (Transformation and Growth): A brand that values transformation and growth might use a butterfly as its symbol. The butterfly’s life cycle, from caterpillar to chrysalis to butterfly, represents the brand’s journey of growth and change, and its vibrant colors symbolize beauty and creativity.
Wolf Pack (Teamwork and Loyalty): A brand that values teamwork and loyalty might draw inspiration from a wolf pack. Wolves are known for their strong social bonds and cooperative hunting strategies, reflecting the brand’s emphasis on teamwork and collaboration.
Write a simple marketing idea that will fit the animal you chose and your start-up idea.